About Me

Hi! I’m Alexandria, a Digital Experience Designer & Researcher focused on thoughtful, user-centered design and creative strategy.


With a master’s in Product Management and 5+ years of experience, I bring a unique blend of UX expertise, strategic thinking, and storytelling to craft engaging experiences that serve users and drive results. Whether I’m designing digital tools, supporting branded campaigns, or building content frameworks, I love creating work that’s meaningful, intuitive, and impactful.

My Design Philosophy

Design with Purpose

Every design decision should connect back to real-world outcomes. I guide teams to prioritize clarity, access, and well-being, especially for underserved or overlooked users.

Innovate with Intention

I champion bold ideas grounded in real-world insight, pushing design forward with future-ready solutions that balance experimentation with strategic focus.

Strategy that Drives Value

I align user needs with business objectives to create focused, efficient product strategies. My goal is to deliver experiences that are not only meaningful to users but measurable in impact

Clarity Over Control

Rather than micromanaging, I provide clear direction and context. This empowers collaborators to take ownership and thrive creatively within shared goals.

Bias Towards Equity

Good UX must be inclusive. I advocate for accessibility, cultural context, and equitable solutions at every stage from research to implementation.

Research is Critical

I approach research as a tool for clarity and momentum. By identifying what truly matters to users and connecting it to business goals, I help teams make smart, timely decisions that improve the product and drive measurable impact.